Logo for a start-up focussing the generation 50+
Winner design of uveksatobom

Logo for a start-up focussing the generation 50+

For the amount of 175€ will be 274 Design Suggestions from 33 designers handed in.

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This short briefing was written by a client:

target-audience
We offer apps and assistance systems for the generation 50+. The main focus is on raising of comfort and enrichment of ones life through Sennect. With Sennect life is easier, more carefree and happy - with Sennect you can live a more independent and safer life up to old age. Sennect emphasizes an active and healthy aging.
Description
***UPDATE 2.0: Please submit the logos so that the symbol and the letters are not on top of each other, but next to each other - as it would be in a webbanner (approximately 3 or 4xhight=length). When they are on top of each other it looks cool, but doesn't tell us anything about how it would look in the corner of a webpage.

***UPDATE: most designs concentrate on one version or another of a stylized "S". While some of the designs are really good and our favorites, but I would love to see some fresh ideas - an "S" can be used for any firm with an "S" in the name.

It would be great to find something unique for Sennect (a name made from Senior and Connect) and our message:

"We connect you to a better, fuller life, we show you to new opportunities, with us you can be more carefree, with us you are happier, we care about you, we are worth your trust!"

Maybe this can help to sparkle some new ideas. And please feel free to experiment with colors! It would be great to see something new and unexpected! ***

The logo should transport positive emotions through the design and colors: happiness, joy, satisfaction, security, trust. It should suggest premium quality.

One should imagine the logo with subtitles like: "More from Life", "Life at it's best" and "The best of life".

A relatively simple word-image logo is desired. It should look good even when black and white and should be recognisable. A design idea can be seen in the attachment (font is Keep Calm) - but we are quite open to other suggestions.

The logo should NOT have a reference to old age, infirmity and disease (or other age stereotypes). To get a better picture of the target audience, you can visit www.*logoname*.com and look at the wallpaper.

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