Logo design for education company

This short briefing was written by a client:

target-audience

We are an education company that provides intensive courses for the Swedish national college aptitude examination ('högskoleprovet'). Our weekend courses provide the best possible preparation for those who are about to attempt this exam. The customer can choose between several different course levels and foci depending on his own strengths, goals and previous experience.

We also provide private tuition for those who want further personalized help in achieving the highest possible results on the exam.

The target market is men and women aged 18-30 years.

Our company was the first to provide this kind of service and we have continually strived both to maintain our legacy as well as evolve our services.

The company is in need of a rebranding because of a recent shift in ownership as well as an ongoing sprint to reinvigorate the brand.

Our goal is to have the complete and premium offer with the best service and highest customer approval ratings in the business. We are also acknowledged as a voice in the public forum regarding education and an ambassador for higher education.

Description

Our new logo should communicate quality and approachability. We also see value in some degree of resemblance to the old logo for customer retention purposes. The former graphical profile of the brand and the previous owner can be found at the following links:

Brand - http://www.hogskoleprovskurser.se/
Previous owner - http://www.upgrades.se/